Vention is an innovative manufacturing automation platform that provides companies with a faster and more efficient way to design, order, and assemble custom industrial equipment.
Difficulty reaching decision-makers in manufacturing and automation sectors, resulting in wasted resources and missed opportunities.
Overwhelmed by high volume of leads with inconsistent results, leading to decreased productivity and morale.
Inefficient prospecting and lack of targeted messaging caused promising opportunities to slip through the cracks.
Deep analysis of manufacturing challenges including high production costs, long lead times, and quality inconsistencies. Created messaging that resonated with prospects' actual problems.
Implemented automated email system with personalized, pain-point-focused messages. Used calibrated questions to start meaningful conversations at scale.
Prioritized high-quality leads based on urgency and fit. Segmented leads to ensure sales team focused on most promising opportunities.
With a more organized and automated system in place, Vention's sales team could spend more time on strategic conversations and less time on manual tasks. This led to increased productivity, reduced fatigue and burnout, and more successful lead follow-up and conversion.
Before we stepped in, Vention was heavily dependent on costly PPC campaigns that were delivering low-quality leads at high costs. These ads weren't addressing the underlying issue—inefficient prospecting.
By implementing a system that focused on targeted, pain-point-driven outreach, we helped Vention dramatically reduce their reliance on paid ads. The result? More qualified leads at a fraction of the cost.